Wel-Bloom’s Nu-Fusion® Submicronization Technology Dominates The Turmeric Market-Part.01

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The Golden Milk has become a Fad in the West

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Brighter skin may have long been an essential characteristic of Asian beauty in recent years. Beauty pageants are judged on their appearance and may be criticized if their looks did not meet the standards. The pervasive idea that having brighter skin is more attractive reflects on the sales growth of beauty products. The recent scientific research in Japan discovers that DKK1 is a protein-coding gene responsible for our palms and soles being naturally brighter than the rest of the body parts and a natural inhibitor of melanin production. Therefore, research personnel started unlocking the new skin-brightening ingredients that are similar to DKK1 to clarify our complexions and return exposed skin to its natural state, showing a strong growth potential for skin-brightening products in Asian market.

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　　Consuming natural ingredients is the best way to maintain optimal health. The health benefits of turmeric have led to the rapid growth of the turmeric market. Golden milk has been gaining popularity in Western culture since 2016, and the world has once again become obsessed with it. Little wonder why we now have various turmeric golden milk recipes.

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       Golden milk is warm milk blended with coconut oil and turmeric powder. It is an immunity-boosting drink that possesses antioxidant and anti-inflammatory properties. Golden milk was a trend in Hollywood and has become a global health beverage lately. Many countries have started selling golden milk as well as other drinks that contain this superfood, turmeric. This can be attributed to the numerous health benefits of golden milk. According to the British daily newspaper, The Guardian, golden milk is 2016’s drink of choice. In addition, Google’s 2016 Food Trend Reports indicate that the search volume for the word “turmeric” grew by 300% within five years.

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       Foods that could boost the immune system became increasingly popular during the COVID-19 pandemic. Turmeric lattes, turmeric sparkling water, turmeric quick drinks, turmeric pills, and other products are all on the market. According to Grand View Research, the worldwide curcumin market will be worth over $150 million by 2027, with a CAGR of 12.7 percent. 

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The research from Global Industry Analysts shows that the demand for skin brightening is rising and the global beauty supplement market is projected to reach 8.6 billion U.S. dollars in 2020 and 12.3 billion by 2027 with CAGR increasing to 5.2%. According to Goldstein Research, the beauty supplement market reached 3.5 billion U.S. dollars in 2016 and the market growth rate is expected to exceed 8.6% from 2017 to 2030.

As the old saying goes “You are what you eat.” Our daily nutrient intake affects body functions and even the skin condition and complexion. Beauty products have transformed from topical application to oral supplement to support beauty from within.

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       Improving Curcumin Bioavailability is the Key to Grazing Business Opportunities

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The fascination with skin brightening is going on worldwide and Taiwan is no exception. A market survey from Cosmed found that the average amount that Taiwanese people spend on skin-brightening products each day is about 25 million Taiwan dollars, which the continued growth of skin-brightening market is expected. The statistics from IT IS indicate that dietary supplement has been the top category starting in 2016 and the growth continues. Simultaneously, Kantar Worldpanel Taiwan shows that beauty supplements are one of the most purchased items. With the celebrity influence, the prevalence of beauty supplement use has increased and the sales revenue has gained 30%, proving the market penetration and commercial success of the beauty supplement market.

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　　Besides the health benefits of golden milk, turmeric is another essential natural ingredient. Turmeric possesses a wide range of health benefits, and the curcumin within turmeric is a substance with powerful anti-inflammatory and antioxidant properties. However, curcumin has limited bioavailability because of its low solubility in water.

　　The absorption of water-soluble nutrients occurs by diffusion through the wall of the small intestine into the capillaries of the circulatory system. Since curcumin can easily be assembled into large molecules, it has low bioavailability, hence poor absorption. Therefore, it could only be used in a few dosage forms. Many manufacturers have been looking for ways to improve the bioavailability of curcumin.

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       The most common methods of improving its bioavailability are adding piperine, mixing with oil, and increasing the concentration of curcumin. However, these methods have disadvantages. For instance, the burning taste of piperine will affect the product’s flavor. Oil does not dissolve in water, so curcumin could not be used in liquid dosage forms. Adding too much curcumin makes the supplement too simple, which does not reflect the diversity of nutrients.

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　　To overcome the aforementioned problems, we teamed up with the Medical and Pharmaceutical Industry Technology and Development Center to work on increasing curcumin bioavailability without reducing its efficacy. Our submicronization technology, Nu-Fusion®, was used to decrease the size of curcumin. That way, we overcame the curcumin limitations and were able to offer our clients the more efficient, easily-absorbed turmeric supplement in various dosage forms.

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Reference Resources：

[1]Turmeric latte: the ‘golden milk’ with a cult following

https://www.theguardian.com/lifeandstyle/2016/may/11/turmeric-latte-golden-milk-cult-following-alternative-coffee

[2]Google food trends 2016

https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/2016-food-trends-google/

[3]Curcumin Market Size Worth $151.9 Million By 2027 | CAGR: 12.7%

https://www.grandviewresearch.com/press-release/curcumin-market

Wel-Bloom’s got more secrets to the formula of our Super Turmeric. Please check out our next column for more details! You can visit the article: ”Wel-Bloom’s Nu-Fusion™ Submicronization Technology Dominates The Turmeric Market-Part.02”

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Wel-Bloom Bio-Tech, experts in dietary supplement foods research and development in Taiwan

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